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Beverly Hills 9OH2O: From Mineral Water to Luxury Symbol
There are bottles of water you buy because you are thirsty, and bottles you buy because they say something before you even open them. Beverly Hills 9OH2O belongs firmly in the second category. It is water, yes, but it is also an object, a signal, and for some people a small piece of theater. The name itself does a lot of the work. Beverly Hills suggests polish, wealth, and a certain smooth confidence. The 9OH2O styling feels like a brand trying to turn chemistry into identi
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